Who owns the beach in Puerto Vallarta?

In the old town of Puerto Vallarta beach is a scarce resource. The limited sand is shared by the hotels and the locals.

Every morning the worker bees emerge from the beachfront hotels in droves and assemble a small city of chairs, umbrellas, and tables, utilizing every square foot of space to accommodate as many of their guests as possible. Each hotel squeezes into their imaginary borders on the beach with their unique, signature style of umbrella and chair, sandwiched by the hotels that border them.

The problem is, the hotels don’t leave enough room, if any, for the locals, particularly the skimboarders who need enough room to get a running start at the waves.

It’s a struggle that in large part is a lopsided, losing battle. In fact, I would say that even calling the beach “shared” is a generous way to put it. The hotels put up their chairs as they please fairly early in the morning, obligating those who are in their path to move, with pretty much nowhere to go.

Puerto Vallarta, a city that doesn’t have many consistent, easily accessible waves to surf, has developed a strong skimboarding culture at Playa los Muertos. A stretch of steep, sandy beach, mostly devoid of rocks and shells, which also happens to be a gay mecca, stretches from the town’s new pier to the rocky outcrop to the south. Buildings, which reproduce at alarming rates year over year, tower over Playa los Muertos, working their way up into the hills overlooking the ocean. The beach is nestled in a corner of Banderas Bay that funnels wintertime swells traveling from the North Pacific, making it an ideal place for skimboarding.

Tourism is growing so fast in Vallarta. They’ve added a new ‘beach club’ and the existing hotels have expanded their footprints. There’s just not anywhere to skim anymore.

Emilio Estrada, Puerto Vallarta skimboarder

To fully understand the issue, you need to understand skimboarding, which 99.99% of people do not. Let’s start from the basics. It requires a runway of steep beach where the waves crash on the shore. The skimmer sprints down the slope of the beach, stepping onto the board in stride and riding the wave back to the shore, or performing aerial maneuvers on the wave.

Here’s a video for those who are more visual thinkers.

The important part to understand is that you need room to run. Not even that much room, but more than is made available when the beach is lined with chairs at the edge of the tide line.

Long story short, the hotels cover the beach in chairs, making it so the skimboarders have to fight for room, either by running between chairs or people. One might ask, why don’t the skimboarders go somewhere else? This 200-yard stretch of beach is really the only place suitable for skimboarding in the city. There is nowhere else convenient to go.

So, who is right? The hotels or the skimboarders?

The hotel owners are feeding mouths, you could argue. They’re promoting tourism, the city’s main source of income, and creating work for Mexicans in a place where decent wages are not exactly the easiest thing to come by.

But what about the skimboarders and people that want to enjoy the beach? The locals live in a tropical paradise, with a pristine beach at their doorstep, but they can’t enjoy it because it’s being ‘rented’ to Americans and Canadians that have the purchasing power to stay in the hotels that ‘own’ the space. If you want to sit in one of these chairs on the beach, you have to pay 200 pesos (about USD $10) or buy the equivalent in food.

Having become friends with lots of the locals in Vallarta over the years, I can tell you that from their point of view the lack of beach issue is a pain in the ass.

The problem became as evident as ever when one of my good friends from Vallarta, Emilio, held the fourth-annual Puerto Vallarta Skimfest, a gathering of skimboarders from all corners of Mexico and even some riders from the US, such as myself.

“A few years ago the restaurants and hotels used to leave us room to skim on the beach,” explained Emilio. “But tourism is growing so fast in Vallarta. They’ve added a new ‘beach club’ and the existing hotels have expanded their footprints. There’s just not anywhere to skim anymore.”

In year’s past the contest had to be relocated mid-event due to the lack of space on the beach.

This year, Emilio had worked out a deal with one of the hotels to allot a small amount of space to run the contest. It wasn’t enough space to run an ideal event, especially when the high tide line pushed us closer to the chairs, but it was better than nothing.

Three friends enjoy the beach in Puerto Vallarta.
My girlfriend Madison, myself, and Puerto Vallarta local Emilio at Muertos Beach.
Many beach chairs line Los Muertos Beach in Puerto Vallarta.
The chair and umbrella city taking over the beach.
Many beach chairs on Los Muertos Beach of Puerto Vallarta.
A deeper look into the sea of chairs.
Tourists enjoy the sun at Los Muertos Beach in Puerto Vallarta.
This was our little chunk of beach for the contest.
A whale surfaces in banderas bay.
Some whales gave us a show during the event.
Tourists watch a skimboarder slide out to a wave.
This photo sums it up pretty well: skimboarding at Playa los Muertos, tourists curiously wondering what the hell that board sport is, and new developments springing up in the background on the hills.
Sunrise at Los Muertos Beach in Puerto Vallarta.
If you come down at sunrise, you can beat the chairs and umbrellas to the beach, but don’t get too comfortable. They’ll soon kick you out.

So, how did I end up in Puerto Vallarta attending a skim contest in the first place?

I went to Puerto Vallarta for the first time in 2012. My mom had received an invitation from a friend to stay in the bougie gated community of Punta Mita on the north side of Banderas Bay. She had such a good time that she took the family the next year.

Puerto Vallarta is touristy and if you can’t get over that fact you may never enjoy yourself there.

Puerto Vallarta certainly was not on the top of my list for places to visit in the world, or even in Mexico for that matter. Mexico is dotted with iconic surf spots, so Puerto Vallarta was not high on the ‘to visit’ list. I didn’t know much about PV (gringo slang), but all I could imagine were all-inclusive resorts overrun by boozed up foreigners — not exactly my cup of tea.

I must say, what I discovered in Puerto Vallarta was moderately unexpected.

The old town, located at the southern extreme edge of the city, has quaint cobblestone streets, traditional, tile-roofed houses, and authentic family run restaurants and bakeries. The aroma of pineapple juice sizzling over pork (al pastor) lures you to taco carts on the street corners. There’s a charm to the city, which has been voted among the ‘friendliest’ in the world. It’s not what I was initially expecting.

But don’t worry, if you are looking for the gringo margarita fests, you can find that too.

Walking down the cobblestone streets of old town Puerto Vallarta.
Streets of old town Puerto Vallarta.
Madison enjoying the panoramic view of Puerto Vallarta.
View of the city and Banderas Bay. The bay is said to have got its name by the Spaniards who encountered people with feathered flags in the area. ‘Bandera’ in Spanish means flag.
Evan and Madison enjoying the view of Puerto Vallarta.
Two people look at pastries in Yarita bakery of Puerto Vallarta.
My favorite bakery — Yarita. The best pastries in PV. Photo: Madison
Colorful paint used at Hotel Yasmin in Puerto Vallarta.
Hotel Yasmin, where we have been staying for most of our trips to PV. Photo: Madison

It only took a few days in Vallarta to meet all the local skimmers and become part of the crew. Skimboarders tend to be drawn to one another, contrary to surfing where people are mostly looking out for themselves.

Over the years I returned to Vallarta several times, staying at a friend’s house or the basic hotel by the beach. Most of those skimmers that I met my first time there that were just high schoolers have now graduated college, but when I visit Vallarta and go down to Playa los Muertos, I can still find a few of them skimboarding like the old days.

There’s no way around it. Puerto Vallarta is touristy and if you can’t get over that fact you may never enjoy yourself there. I must admit that I find myself getting frustrated with the amount of tourists at times, but I also struggle to rationalize how I am any different. It’s best to just accept it and enjoy.

Friends enjoy a skimboard competition in Puerto Vallarta.
Chuy, pictured here with his girlfriend, is from Melaque. He doesn’t have a bad bone in his body. I met him in Cabo in 2013 where he ended up sleeping on our hotel’s couch. He always has a gang of kids following him. The kids look up to him and the parents of Melaque trust him to take care of them.
Emilio Estrada takes a photo in Puerto Vallarta.
Emilio, the organizer of the Skimfest and PV local. Here he is streaming the event live on Facebook.
Gerardo Valencia eats pizza in Puerto Vallarta.
Gerardo from Barra de Navidad. I also met him in Cabo in 2013. He’s made quite a name for himself in the skimboarding world and has been making a bunch of trips to compete in the US.
Mexicans eat ceviche in Puerto Vallarta.
Emilio’s Mom feeding the hard-working judges with some ceviche.
Pipe throws a shaka in Puerto Vallarta.
Pipe from Acapulco.
Machete throws a shaka in Puerto Vallarta.
Machete is one of the younger guys from Melaque. He will definitely test your knowledge of Mexican slang.

This year my trip to Puerto Vallarta coincided with the Skimfest, which had never been the case before.

I haven’t been skimming much since moving to San Diego in 2010, but I figured I would enter the contest just for fun. When you don’t regularly skim and then start up again, it shocks your thighs, groin, and calves into a soreness that inhibits normal walking for about a week. It’s no fun.

Spoiler alert, I lost in the first round as expected.

The first day that I arrived in Vallarta, I headed down to the skim end of the beach to meet up with the guys. The beach was swarming with Americans and Canadians.

Hordes of people, understandably oblivious to skimboarding, were going on their daily stroll, walking through the contest.

Playa los Muertos is a gay beach. We set up shop near some groups of men who were broadcasting details of their previous nights to everyone within earshot.

Already afternoon, the infamous chairs were in place and we were allotted about a 30-foot chunk of beach to practice for the contest.

The next day when the resort that we were skimming in front of started putting up a rope to fence off even more of the already limited area, I asked if they could leave a little room for us. The man I spoke with told me that I’d need to talk with the ‘patrones’. When asked for the whereabouts of his bosses, he didn’t seem to know or have the urge to lift a finger to help us find them.

I knew there wasn’t much of a battle to pick there. I was hoping they could be a little flexible with us, but nope. Nada.

One tourist who knew what he was doing was bold enough to set up his beach chair right in the middle of the hotel chairs, impeding their forward progress. Upon the expected complaints and intimidation from the hotel staff, the man called the police. The police sided with him. It’s a public beach after all. I am not sure how the unwritten rules are formed over who gets to own what part of the public beach, but there clearly is a mutual understanding between the various stakeholders.

The contest got underway on Saturday morning, at 8:30am Mexican time, so about 10am. (I say that with no animosity, it’s just simply how it is.)

As I mentioned, a deal had been struck with one of the hotels to at least let us run the contest in front of their fenced off chair area. They had a guard posted to ensure that nobody sit in the chairs that wasn’t a hotel guest. We slowly encroached on the space, stealing shade from the umbrellas, but not touching the chairs. He seemed ok with this nonverbal agreement.

The chunk of beach that the contest had was hardly enough to run an event, but it was what they had to make do with. The more glaring issue shifted towards the people strolling down the beach.

Hordes of people, understandably oblivious to skimboarding, were going on their daily stroll, walking through the contest. There were a few comical close calls where a competitor whizzed by a person walking in front of the event, startling the hell out of them.

A skimboarder performs an aerial maneuver in Puerto Vallarta.
Brayan from Melaque ended up winning the contest.
Tourists get in the way of skimboarders in Puerto Vallarta.
Believe it or not, this is during the skim contest. People are a little oblivious.
A packed beached in Puerto Vallarta.
Our umbrella-less chunk of beach. Everyone is looking for shade under the tropical sun.
A skimboarder drops his board in Puerto Vallarta.
Gerardo avoiding tourists on the beach during his heat. This woman didn’t flinch.
Water sprays flies off a skimboard in Puerto Vallarta.
Paddy Mack from Laguna Beach.
Three women prepare to skimboard in Puerto Vallarta.
The girls were ripping too.
Skimboards mark the contest area in Puerto Vallarta.
This skimboard barrier marked the contest site. Some people walked around. Some did not.
Yahir Valencia does an air on a skimboard in Puerto Vallarta.
Gerardo’s little brother, Yair, got second place. When I first met Yair he must have been 10 years old, just learning how to skimboard. Now he’s among the best in Mexico.

By the second day there were people posted on both sides of the event, as well as a barrier of skimboards, directing people through a slight detour. Even with these measures, I would say there was about a 50% success rate.

It’s funny because some people’s initial reaction when you tell them they can’t walk on a small stretch of beach is to bitterly retort, “It’s a public beach!” I saw that happen a few times, coming from the same people who enjoy their non-public chair and umbrella on the public beach.

Anyway, the contest ran and I think the beach problem was really an afterthought. Everyone was stoked and I didn’t hear complaints from the competitors.

I wasn’t particularly enraged over it either, but the dynamic of the situation was so interesting to me. Who owns the beach? What is the social structure in place to allocate beach space?

“I think next year will be the last we hold this event in Puerto Vallarta,” said Emilio, the contest organizer. “The good wave season coincides with the high tourist season, and the influx of people doesn’t show any sign of slowing down.”

Honestly, the whole sharing the beach issue might be much more complex than I think and I’m just scratching the surface, or maybe it’s exactly what it looks like.

That said, the battle for real estate on the sand of Muertos Beach is not coming to an end anytime soon, as new developments spring up in the jungly hills of Banderas Bay and more and more tourists pour into the city every year.

I’m not sure when I’ll be back to Puerto Vallarta, but I wish the skimboarders the best of luck and hope that they can continue to access this beautiful beach for all it’s worth.

Skimboarders await the award ceremony in Puerto Vallarta.
Emilio announcing the winners.
Skimboarders from all around Mexico and the USA take a group photo.
Competitors of PV Skimfest 2019.

12 thoughts on “Who owns the beach in Puerto Vallarta?

  1. Your Uncle Lee sent me a link to your blog, knowing how I like both travel and blogs! Great job. Very impressive, both your photos and your text. Keep it up!


  2. Always fun to read your posts, Evan, and looks like you had a great time in spite of the crowds. Not sure, though, I would use the word “pristine” for any beaches around PV. 🙂 I’m sure that one party or the other will solve this problem in true south-of-the-border style by providing the right official with the right amount of cash.

    If you want great waves with less of a mob scene, I would suggest Zipolite in Oaxaca State. Although we don’t get on any kind of boards ourselves, we’ve had fun watching the young’uns there a couple of times from some world-class beach bars.

    Keep up with the writing; I think you’ve got something special going on there.

    Liked by 1 person

  3. Another fun trip and story. Some folks were interested in watching and happy to stay out of the way, others were hostile. Hope they don`t have to move. Love traveling with you and Madison and visiting our Mexican family and friends…especially Eleazar who always turns us on to something new and takes awesome pictures.
    Next stop…France?

    Liked by 1 person

  4. Evan: I’ve gone through several stages of readership of your columns: First, IK read your blog because you and your brother and sister are my closest relatives, except for your dad, and I thought I should read about what you’re up to. Then I realized I enjoy seeing your writing improve and I was learning about some beautiful and interesting people and places. Now I realize that I look forward to your blog updates because I appreciate your insight and opinions such as your feelings about the ownership of the beaches at PV. It sounds as though the hotel operators there are the same as beachfront residents and businesses around the world; California has sort of solved the problem by declaring public ownership of the coastline and by establishing the Coastal Commission to decide big picture questions about public access but also to look at individual situations, such as Martin’s Beach, up by Mavericks, where commissioners finally ruled that the public has the right to get to the beach without interference from the owner of the adjacent property. I suspect that this same dilemma arises wherever there are beautiful natural places where nearby business-owners are looking for profit, not public access!

    Anyway, keep writing, keep having fun and writing about it, and keep skimboarding. Some day you’ll be as good at it as I am!

    Liked by 1 person

    1. Thanks for the words Lee.

      I think you are right, that this is probably an issue at any highly visited place.

      California has definitely solved this one, although there still are beaches north of Santa Cruz that are hard to access because of private property. During high school I would go looking for waves up there with my friends.


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